“Restaurants will tell you what they have, and you have to ask them what it costs, and of course nobody wants to do that because it’s socially unacceptable.”
I have personally experienced the $11 drink at Cheesecake Factory and the awkward moment when the bartender tells you the price. He knows it's bullshit. And that you won't say anything about it because the girl is standing there right next to you. After the first drink, you spend the rest of the night pretending to listen to her while you decide whether you should be encouraging her to have more drinks to improve your chances later on, or trying to go slow because you really can't afford it.